Marketing Manager
Резюме 5172797 · 27 августа 2019, 19:23 Имя | Анна | Контакты | Доступны бесплатно после регистрации или входа |
Общая информация
| Проживание | Москва, м. Молодежная | Заработная плата | от 30 000 руб. | График работы | Полный рабочий день | | | Образование | Высшее | Опыт работы | 8 лет 10 месяцев | Гражданство | Россия | Пол | Женский | Возраст | 43 года (9 апреля 1981) |
Опыт работы
| Период работы | октябрь 2017 — январь 2019 (1 год 4 месяца) | Должность | Marketing Manager | Компания | ABI InBev EFES | Обязанности | Responsible for Kozel Brand (#1 Company Profit generator (14% MACO) and #1 Premium beer brand on the market (Volume/Value Share, Brand Power Score) • Develop Brand Strategies including Portfolio role, Pricing, Communication & NPD • Full scope business analysis (finance, market, consumer, company) • Leading development of Activation Plans, incl. NPD launches • Supervision of Brand plans execution • Building, managing & developing further the team of 1 SBM, 1 BM and assistant Key achievements: VK Brand Refreshment - New brand VBI and Innovation Pipeline Development Responsible for Commercial Way and Marketing Way implementation within Integrated Planning Process for New Co strategy. Identify cross-functional best practices and development of process map for Marketing Department in New C |
| Период работы | ноябрь 2014 — октябрь 2017 (3 года) | Должность | Marketing Manager, Premium Brands | Компания | EFES RUS | Обязанности | Ully responsible for EFES Premium Portfolio (e. Kozel) business performance, brand development & future growth, including: Develop Brand Strategies including Portfolio, Pricing, Communication & NPD Full scope business analysis (finance, market, consumer, company) Development of Brands Strategies Leading development of Activation Plans, incl. NPD launches Supervision of Brand plans execution Building, managing & developing further the team of 2 SBMs 2 BMs and assistant Close co-operation with Global Team, sales, trade marketing, production, planning, finance and other departments to hit business targets Key achievements: Developed and brought to life MGD Turn-Around Plan which let the doubled Market share and sales volume in 3 years (Vol. Share 0, 4 ppt - 0, 9 ppt, 278 - 575 KHl) and grow all funnel and image KPIs Repositioned ESSA winning a battle against cocktails which let the brand grew from 0, 27 YTD 2014 to 0, 44 YTD 2016 Market Share and almost doubled brand volume (176 - 285 KHL) in 3 years and drive all image and funnel KPIs. ESSA and Amsterdam VBI and CCI development |
| Период работы | январь 2014 — ноябрь 2014 (11 месяцев) | Должность | Marketing Manager, MGD | Компания | EFES RUS | Обязанности | Ully responsible for MGD business performance, brand development & future growth, including: • Brand P&L management • Full scope business analysis (finance, market, consumer, company) • Development of Brand Strategy • Leading development of Activation Plan, incl. NPD launches • Supervision of Brand plans execution • Building, managing & developing further the team of 1 SBM and assistant • Close co-operation with Global Team, sales, trade marketing, production, planning, finance and other departments to hit business targets Key achievements: Developed MGD Turn-around Plan which helped to bring the brand back to growth after 7 years of decline and stagnation |
| Период работы | июнь 2012 — январь 2014 (1 год 8 месяцев) | Должность | Brand Manager, Senior Brand Manager VK | Компания | EFES RUS | Обязанности | • Full scope business analysis (finance, market, consumer, company) • Brand communication platform development • Strategic plan development and alignment with Global team and other functions • 18-months brand plan development, leading the implementation process • Leading TTL brand campaigns development and implementation supervision • Innovations / renovations for the brand development and implementation • Budget planning and control • Close co-operation with sales, trade marketing, production, planning, finance and other departments on all brand related issues Key achievements: Non-Filtered Variety Launch which helped to bring the brand back to growth after stagnation period (+5% YTD) |
| Период работы | август 2011 — май 2012 (10 месяцев) | Должность | Brand Manager, Mr. Muscle | Компания | SC Johnson, Home Cleaning Company | Обязанности | • Responsibilities & key projects: • Portfolio performance analysis, prioritization and optimization • Activation strategies development for 5 Home Cleaning Categories brand plays • Mr.Muscle Cream launch • Coordination, alignment & control of all regional / channel brand related TM activities • Portfolio P&L management |
| Период работы | апрель 2010 — август 2011 (1 год 5 месяцев) | Должность | Jr. Brand Manager, MGD | Компания | SABMiller RUS, International Brewing Company | Обязанности | • Active participation in strategic plan development and alignment with Global team • Active participation in 18-months brand plan development • Brand plans implementation: full mix TTL campaigns • Coordination, alignment & control of all regional / channel brand related TM activities • Brand Book & Activation Guidelines development, update & follow up • Brand events realization (More than Party Concept) • Budget management • Activities evaluation Key achievements: Executed turn-around plan for the Brand in close cooperation with Global team, including: refreshed Brand Idea and communication, digital, event and on-trade strategy, which allowed to stabilize Brand performance after several years of dramatic decline. Developed Brand Activation toolkit for channel & regional TM teams Big Events concept development and realization |
Образование
| Образование | Высшее | Окончание | 2005 год | Учебное заведение | Russian Friendship University, Moscow, Russia | Специальность | Master of Law |
Дополнительная информация
| Иностранные языки | Английский (Свободный) | Водительские права | Категория B | Командировки | Готова к командировкам |
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