Marketing Activities: Manage Internal and External Marketing Communications: POSM (data sheets, leaflets, brochures, souvenirs) Communication with suppliers (catalogues, video, design materials) event planning: exhibitions, seminars, partners conferences Company Website management (content support and update) Marketing budget development and regular evaluation upon business goals Work in close cooperation with the Center Managers and Associate Directors in the head-office (new products launching, portfolio update and optimization, label development) Coordination of marketing and sales activities to all departments involved (Sales, Service, Planning, Finance, Logistic, R&D, Quality) P&L management Contracts coordination Product management: Prepare sales support material add presentations both in English and Russian Support and update product information, concepts and new applications Launch of new products and product line optimization (margin improvement) Launch of Innovation products which do not have any analogues in Russian Market Implementation of new formula products Forecast management - no out of stock situations, managing obsolete goods to avoid scrapping Assistance in organizing certification Prepare labels for products according to Corporate Standards Product Localization coordination Brand Management: Brand strategy and marketing plans development and implementation Development of marketing and sales objectives, including sales volumes ATL & BTL activities Trade-marketing programs co-ordination & monitoring Product portfolio development (more than 182 SKUs) Sales presentations Brand book development Communication and Public Relations: Execute communication and interaction with the European marketing department Control and supervise the public relations and marketing agencies Communication with Chambers of Commerce and Industry Sales Analysis: Sales database preparation and sales data analysis Sales forecasting Reporting and presentations Market Research: Conducting surveys among the customers regarding the requirements of products at present and estimating the requirements in the future Analyze current market trend and competitor information, Marketing research and analysis, market & competitive monitoring (including competition, market potential, pricing, etc) SWOT, ABC analysis Personal achievements: Increase of Brand Recognition and Revenue (+25% in comparison with 2015): Successful organization and coordination of the following events:Agroprodmash exhibition, Kazanskaya fair (Exhibition+clients seminar), Pharmtech and Ingredients, Milk, Food and Pharma clients" seminars (up to 5 per year) Gross profit increase per product up to 90%: effective localization, price and marketing policy. Forecasting accuracy achievement - 80% average per year (minimum scrapping) Successful food and beverage market research (quarter analysis) to determine effective marketing strategy. |